See-Through People

See Through FoodsThe Wall Street Journal recently (August 13, 2014) published an article detailing the surge of food and drink retailers to use “see-through” packaging to market their goods. Generally, goods sold that show at least some of the product are selling better. The piece highlighted the delicate balance of using this type of packaging with a variety of different foods. For instance, potato chips don’t sell well with “see-through” packaging but tortilla chips do. Granola, pricey juice drinks, yogurt, and pizza are examples of “see-through” items that seem to be selling better than their “hidden” competitors.

The research was clear (no pun intended) – shoppers are more inclined to buy when they see what they’re getting. But here is the kicker – “transparent packaging is surprisingly hard to make. Food often isn’t ready for a big reveal after a package has suffered shipping, shelf stocking, and other jostling.” Wall Street Journal, August 13, 2014, See-Through Food Packaging Boosts Sales

Now this grabbed my attention! Having worked and interacted with people of all shapes, sizes, political persuasions, different levels of religious fervor, and a sundry of other temperaments, I am convinced that the most attractive people are those who we can “see through.” And let me tell you – just as actual transparent packaging is hard to create for the retailers, a transparent life is hard to live. Why? Because just like a bag of chips, life has a way of causing “shipping problems, shelf stocking, and other jostling” to occur day-to-day.

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Christians Struggle Too

Christian DepressionWith the recent suicide of Robin Williams due to severe depression, I have heard many well-meaning Christian friends comment something like this:

“It just goes to show that money doesn’t make you happy.”

“Wealth, fame, and popularity does not bring joy.”

“Having lots of money or being famous will not bring you inner peace.”

And although I agree with the truth behind these statements, we sometimes like to say certain statements to bolster the position of the Christian. We say them to show (albeit falsely) that we don’t struggle with these types of things. I am sure you have heard them. They go something like this:

“We Christians have that inner peace that the world doesn’t have.”

“Having Jesus Christ in my life keeps me from being depressed.”

“If they only had God in their life, they wouldn’t struggle like they are struggling now.”

Anyone that has been a Christian for any length of time and has dealt with people, knows the real truth – Christians struggle with depression too. 

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Right This Way Please

WalmartIf you know anything about my wife, you know that every time we drive by a Wal-Mart, she places her hand over her heart! Well, maybe not EVERY time but seriously, Wal-Mart holds a special place in our heart. Why Wal-Mart? I’ll get to that in a moment.

Growing up in Northwest Montana, we were not privileged to have a Wal-Mart in our town. In fact, Wal-Mart did not have a presence in Montana until 1992. By then, I was in my sophomore year of college. No, we had the utmost “privilege” of shopping at the only other “mart” that was in town. Yes – we suffered by shopping at Kmart. I guess I should say my mother suffered while shopping at Kmart. I do not have fond memories of Kmart for several reasons. First, every Kmart I have ever been in has something like 37 registers with only three of them open for service. Usually, one stands about seven deep in line just dreaming about another one of the multiple registers being open for service! Second, I do not believe the words “customer service” and “Kmart” were ever found in the same sentence (until now). I have never had the privilege of actually finding a Kmart associate to help me in the department that I am aimlessly wandering in the unfruitful search for an item. One must traverse their way halfway across the store to hopefully spy a Kmart associate. However, this is not the worst of it. When you do find one and ask for the item you are looking for, the conversation goes something like this:

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